Sujith Pazhanivelan, Product Designer

Sujith

Pazhanivelan

Product designer building calm systems
for messy product problems.

View Selected Works →

Experience

2023

Swiggy·Product Designer

2021

Lynk·Product Designer

2019

TCS·UI Designer

2018

Star Sports 2·Junior Editor Intern

Selected Works

A few case studies in the products I've built. The problems, the bets, and what shipped.

Tezz - Qcommerce for Retailers

Kirana retailers were stuck ordering weekly through salesmen. A three-hour delivery promise put restocking control back in their hands.

Redesigning Driver Reconciliation

Warehouse operators verified every payment and return by hand, bill by bill. A summary-first flow cut the time it took and the errors it caused.

Case study coming soon

Adnova

Ad teams were drowning in scattered files, feedback loops, and version chaos. A centralized Creative Hub gave them one place to manage assets, collaborate, and deliver finished work faster.

Merlin: FMCG Operations Platform

The internal platform powering Swiggy's FMCG distribution: driver onboarding, credit management, payout rules, and cheque tracking in one place.

Tezz Brand Identity

A visual identity built for the Indian kirana owner rather than a generic startup deck, working across app UI and delivery packaging alike.

Flex App AI - Identity Design

Flex App AI lets you build powerful mobile apps just by describing them. No coding needed. Turn your ideas into real apps in minutes with the power of AI.

About me

I started designing back in school, mostly out of curiosity and a lot of trial and error.

Photoshop was the first tool I spent real time with, and that slowly grew into an interest in how things are built and put together.

Today, most of my work involves understanding messy workflows, edge cases, and systems that need to work reliably in real situations. I look for clarity, structure, and what actually matters before adding anything extra.

When I'm not designing, I'm playing cricket, exploring new places, or shooting with my Sony α6400.

Skills

Product DesignUser ResearchUser Experience (UX)Design SystemUI DesignA/B TestingUsability TestingPrototyping & WireframingJourney MappingInformation Architecture (IA)Research SynthesisWeb & Mobile DesignBrandingVisual DesignMicro AnimationsAI AgentsAI Experience